T2 Campaign

Refresh, Relax, Repeat focuses on re-imagining ancient traditional teas, linking T2 to multiculturalism, through elegant illustration and type font. The name “Refresh, Relax, Repeat” gives an action for audiences to do, something for them to participate in. This name provokes a healthy cycle of drinking tea, also symbolising that customers would come back to T2, and repeat their relaxing journey to enjoy the natural flavours of T2 blends.

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This client brief required the creation of a new campaign. It had to be strategic and tied into T2 multiculturalism. 

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Role: Concept, Layout, Colour, Typography

Year: 2021

Client: T2

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