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Animal Abuse Campaign
‘No Excuse’ focuses on creating awareness on animal abuse and depicts how animals are mistreated and neglected. The name provokes action as there is no excuse that crimes of this significance are not reported. Viewers are guided on why animal abuse needs to be reported and what they can do to help now.
The brief required a sponsor, the RSPCA was chosen as they also recognise the importance of adoption as a way into giving these neglected animals a new life.
Role: Concept, Design, Typography
Client: Student Project
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